Customer assistive systems contribute to making the customer experience more personalized and interactive. AI technology helps build a strong customer engagement strategy based on data unification, delivery of real-time insights, and business contexts. Virtual assistants like AI chatbots, AI-based holograms, and AI concierge services are just some of the many ways in which AI technology is being used to foster effective customer engagement. Customer loyalty, satisfaction, and lower service costs are expected outcomes of these assistive systems.